The clients always had to approve the scripts before we proceeded, and part of my job was to coach and guide clients as to what was the most effective way to reach their customers and prevent them from hanging up. The great majority understood that we knew what we were doing and they trusted our judgment. But I always had a few clients who absolutely insisted on proceeding with unsuitable script copy. For instance, one physician client always inserted "resume spots" into his scripts:
"After graduating from Slice and Dice University, Dr. Fancypants MacScalpel toured Italy, France and Germany on his bicycle with his two best friends from childhood, where he learned how to properly prepare strudel and linguini. Upon returning to his hometown, Dr. MacScalpel took up a new hobby, the Frisbee. Today, he regularly competes in Frisbee tournaments in the Midwest …"
You get the idea. Not to denigrate his accomplishments or background, but there are more appropriate forums to disseminate that kind of information. Just imagine being trapped on hold for 10 minutes, forced to listen to that. I thought so.