List your questions -- and then some. Make sure you have "backup" questions in case the interviewee's responses are curt, shrinking your half hour interview session to 20 minutes. That's a lot of time to fill.
Prepare. Bring extra batteries and tapes for the recorder. Have pens and a pad on hand to take notes.
Observe. If the interview takes place in the person's office or home, jot down your impressions of the surroundings. It'll give you insight into their character, perspective, motivation.
Clarify. If something is unclear, don't be afraid to ask for clarification, spelling, context, definition, whatever.
Give thanks. Be sure to follow up your interview with a simple thank you, no more than two days afterward. You'll shine as thorough and professional -- and they'll appreciate it.
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